Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Festive AR Experiences

Clean the Sky - Positive Eco Trends & Breakthroughs

Corona Extra Brings Festivities to Fans with “O’Tannenpalm Tree Lot"

— December 10, 2022 — Marketing
This holiday season, Corona Extra is bringing Feliz Navidad festivities directly to fans in augmented reality with the introduction of the “O’Tannenpalm Tree Lot.” A Corona-themed winter wonderland is transformed into a delightful, interactive experience all season long, helping fans experience "La Vida Más Fina" in their homes.

This experience pays tribute to the iconic Corona Extra "O'Tannenpalm" commercial that has run every year during the holidays since 1990. As with the ad, the virtual experience adds a fresh spin to a classic holiday tradition.

“We’re thrilled to release a refreshing digital experience this Feliz Navidad season and provide Corona Extra fans instant access to the virtual O’Tannenpalm Tree Lot anytime, anyplace,” Alex Schultz, vice president of brand marketing, said. “This unique experience allows consumers to kick back and immerse themselves in the ‘La Vida Más Fina’ spirit during the hectic holiday season.”

Image Credit: Corona Extra
Trend Themes
1. Augmented Reality Experiences - The integration of augmented reality technology into holiday experiences provides an opportunity for businesses to deliver unique and engaging interactions with their brand or product.
2. Virtual Winter Wonderlands - The creation of virtual winter wonderlands provides an opportunity for businesses to delight and engage with consumers in a safe and immersive way during the holiday season.
3. Interactive Festive Experiences - The development of interactive festive experiences provides an opportunity for businesses to connect with consumers and create memorable holiday experiences that can be enjoyed at home.
Industry Implications
1. Alcohol - The use of AR technology to enhance brand experiences provides an opportunity for alcohol companies to create engaging and interactive marketing campaigns that can be accessed at home.
2. Tourism - The creation of virtual winter wonderlands provides an opportunity for tourism companies to promote travel destinations in a safe and interactive way during the holiday season.
3. Retail - The development of interactive festive experiences provides an opportunity for retail businesses to create immersive and engaging holiday shopping experiences that drive foot traffic and sales.
4
Score
Popularity
Activity
Freshness