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Top 35 Interactive Trends in June

From VR Graffiti Activations to Life-Saving Print Ads

— June 30, 2018 — Marketing
The June 2018 interactive marketing ideas turn to everything from unexpected partnerships and cutting-edge technology to customization to create highly engaging experiences for consumers of all ages.

To drum up excitement ahead of the release of the newest Star Wars film, LEGO set up an interactive mall campaign that challenges fans to put their block-building skills to the test.

Social media plays an integral part in interactive marketing, especially when it comes to targeting Millennial and Gen Z consumers. Some of the most notable interactive social media campaigns include Burger King Spain's use of Instagram Stories for a burger customization stunt and Snapchat testing augmented reality shopping ads with partners like adidas, King and Clairol. Knowing that consumers are often on the hunt for photo opportunities, Netflix is hosting its 'Because You Watched' installation with this in mind.
6.4
Score
Popularity
Activity
Freshness
35
Candy Connoisseur Internships
Candy Connoisseur Internships
Mars Wrigley is Hiring a Candy Connoisseur Intern This Summer
<
34
Game-Revisiting Challenges
Game-Revisiting Challenges
The Steam Spring Cleaning Event Has Players Rediscover Old Titles
<
33
Candy-Stuffed Chocolate Bars
Candy-Stuffed Chocolate Bars
Reese's Outrageous Combines Reese's Cups and Reese's Pieces in One
<
32
Heat-Mapped Awareness Campaigns
Heat-Mapped Awareness Campaigns
WWF France's Arctic Snap Map Hotspot Highlighted Global Warming
<
31
Branded Donut Fan Competitions
Branded Donut Fan Competitions
Entenmann’s is Crowning a Chief Donut Officer on National Donut Day
<
30
Cellar-Exploring VR Experiences
Cellar-Exploring VR Experiences
Perrier-Jouët's 'Eden' VR Experience Transports Guests Underground
<
29
Bio-Triggered Movie Campaigns
Bio-Triggered Movie Campaigns
Corazón's Ad Campaign Encourages People to Become Organ Donors
<
28
City-Celebrating Soda Cans
City-Celebrating Soda Cans
The Limited-Edition Coca-Cola Sleek Can Shares AR Experiences
<
27
Shortcut-Providing Billboards
Shortcut-Providing Billboards
The MINI Connected Shortcut Billboards Help to Reduce Travel Time
<
26
Aspiring Influencer Training Trips
Aspiring Influencer Training Trips
VISA is Sending Someone on a Free Trip to Thailand or Spain
<
25
Nostalgia-Inducing Customization Campaigns
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
<
24
Boozy Theme Park Tours
Boozy Theme Park Tours
Disney Springs is Highlighting Its Fine Restaurants with a Bourbon Trail
<
23
Pizza Brand Beer Deliveries
Pizza Brand Beer Deliveries
Pizza Hut Will Now Deliver a Six-Pack of Beer with Its Pizzas
<
22
Globally Inspired Rice Pop-Ups
Globally Inspired Rice Pop-Ups
The 'Tilda Rice-taurant' Offers a World of Meal Inspiration
<
21
Superhero Movie Reward Partnerships
Superhero Movie Reward Partnerships
7-Eleven Benefits from the Deadpool Marketing Campaign
<
20
Hilarious Spring Cleaning Campaigns
Hilarious Spring Cleaning Campaigns
SpongeTowels Polished the Streets of Toronto on April 27th
<
19
Celebratory Wedding Breakfasts
Celebratory Wedding Breakfasts
Kellogg's is Hosting a Cereal-Inspired Royal Wedding Celebration
<
18
Robotic Museum Guides
Robotic Museum Guides
The Smithsonian is Introducing Pepper as a New Guide for Guests
<
17
Life-Saving Print Ads
Life-Saving Print Ads
This Ad Hopes to Combat Carbon Monoxide-Related Deaths
<
16
Sci-Fi Interactive Mall Campaigns
Sci-Fi Interactive Mall Campaigns
LEGO Star Wars Honors the Film with High-Tech Gesture Sensors
<
15
Branded Out-of-Office Generators
Branded Out-of-Office Generators
Corona's 'Wooohooo' Creates Celebratory Email Replies
<
14
AR Toy Previews
AR Toy Previews
Argos Launched Augmented Reality LEGO Models Via Its App
<
13
Custom Luxury Driving Shoes
Custom Luxury Driving Shoes
Individuals Can Order a Pair of Their Own #BuickStyle Driving Shoes
<
12
Social Media Burger Personalization
Social Media Burger Personalization
Burger King Lets You Customize Your Own Burger Via Instagram
<
11
Customer-Centered Inclusive Campaigns
Customer-Centered Inclusive Campaigns
Primark Taps into Its Customer Base for a Heart-Warming Ad
<
10
Delayed Flight Vending Machines
Delayed Flight Vending Machines
Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
<
9
Color-Changing AR Hair Ads
Color-Changing AR Hair Ads
Clairol and Snapchat are Testing Shoppable Augmented Reality Ads
<
8
Cola-Dispensing Armchair Campaigns
Cola-Dispensing Armchair Campaigns
Coca-Cola Share Chairs Promote Its 'Share a Coke' Campaign
<
7
Interactive AR Messengers
Interactive AR Messengers
The New AR Facebook Messenger Camera Effects Create Engaging Experiences
<
6
Sensory Whisky Labs
Sensory Whisky Labs
The Glenfiddich Aroma Lab Helps Consumers Tap Into Scent and Taste
<
5
Clean-Air Bars
Clean-Air Bars
Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
<
4
VR Graffiti Activations
VR Graffiti Activations
The Las Vegas Tourism Board Created a Virtual Experience to Boost Visits
<
3
Sensory VR Spas
Sensory VR Spas
Luxury Escapism's 'Oddly Satisfying Spa' Takes Cues from a Viral Hashtag
<
2
Streaming Service Pop-Up Exhibitions
Streaming Service Pop-Up Exhibitions
Netflix's 'Because You Watched' Lets Fans Step Into Show Sets
<
1
Streetside Jewelry Brand Campaigns
Streetside Jewelry Brand Campaigns
The #TiffanyBlue Campaign Coats NYC Streets in an Iconic Color
<