Ideas
Explore the world's #1 largest database of ideas and innovations, with 479,996 inspiring examples.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,291 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,272 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 479,996 cutting edge ideas.

Top 100 Cosmetics Trends in April

From Hydrating Vegan Lip Oils to Revolutionary Eyebrow Serums

— April 28, 2024 — Fashion
The change in season always sees the market swell with new product launches related to personal care, which is exactly what we're seeing within this collection of April 2024 cosmetics trends. The spring is seeing brands, influencers and socialites alike debut new scents as seen with Kylie Jenner's Cosmic perfume and Huda Beauty's Easy Bake Eau de Parfum, which have distinct inspirations. A big theme within the collection is always luxury in the shower as brands tape into everyday indulgence with products like the Olay Indulgent Moisture Body Wash and the African Pride Feel It Formula Collection.

These April 2024 cosmetics trends also include a few notable mentions when it comes to men's skincare like the PAPATUI collection from Dwyane Johnson and the Grooming Lounge Whisker Sauce Beard Conditioner. These products hone in on some of the most important topics when it comes to male grooming including facial hair maintenance and even tattoo care.
8.6
Score
Popularity
Activity
Freshness
92
Glow-Boosting Primers
Glow-Boosting Primers
The Instant FIRMx Glow-Filter Primer by Peter Thomas Roth Boasts a Dewy Look
<
91
Premium Skincare Airplane Kits
Premium Skincare Airplane Kits
The JetBlue Mint Amenity Kit Now Has Dr. Dennis Gross Skincare
<
90
Tech Protection Serums
Tech Protection Serums
Fourth Ray Beauty's Blue Light Face Serum Boost is Infused With Lingonberry
<
89
Digital Currency Fragrances
Digital Currency Fragrances
Binance Created CRYPTO to Invite Women into the Cryptocurrency World
<
88
Collaboration Springtime Fragrances
Collaboration Springtime Fragrances
Acne Studios par Frederic Malle Has a Unisex Scent Profile
<
87
Upcycled Apple Toners
Upcycled Apple Toners
Byroe's Apple Matcha Tea Clearing Toner is Packed with Green Fruits
<
86
Bee-Inspired Regenerating Skincare
Bee-Inspired Regenerating Skincare
Mānuka Health's Skincare Features Royal Jelly & Bee Venom
<
85
Multi-Dimensional Lifting Beauty Products
Multi-Dimensional Lifting Beauty Products
Idc Dermo Released the Ultime Hyperlift 4D Serum
<
84
Mineral SPF Primers
Mineral SPF Primers
Supergoop!'s Mineral Unseen Sunscreen is a Cloud-Like Lotion
<
83
Social Media-Driven Haircare Ranges
Social Media-Driven Haircare Ranges
Rhyme & Reason Rosemary is Now Formulated with Scalp Serum
<
82
Hydrating Vegan Lip Oils
Hydrating Vegan Lip Oils
MILK MAKEUP's KUSH Lip Oil is a Nourishing Formula Available in 6 Flavors
<
81
Low-Cost Skincare-Inspired Cosmetics
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
<
80
Forgotten Flower Fragrances
Forgotten Flower Fragrances
Forgotten Flowers by L’Occitane en Provence Revives Neglected Plants
<
79
Softening Facial Hair Cosmetics
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
<
78
Skin-Caring Lip Moisturizers
Skin-Caring Lip Moisturizers
Drunk Elephant's Lippe Balm is Nourishing and Plumping
<
77
Textured Hair Styling Solutions
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
<
76
Blueberry Extract Haircare Products
Blueberry Extract Haircare Products
These New CURLS Blueberry Bliss Products are for Type 4 Hair
<
75
Deep Detox Shampoos
Deep Detox Shampoos
milk_shake® Introduces Its New Health-Conscious Deep Detox Shampoo
<
74
Comforting Clean Fragrances
Comforting Clean Fragrances
Snif's Heal the Way Influences Emotions Through Scent
<
73
Affordable Dermatologist Skincare
Affordable Dermatologist Skincare
TikTok’s Most-Followed Dermatologist Launched Remedy Skincare
<
72
Textured Hair Advertising Campaigns
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
<
71
Luxe Thrillseeker Fragrances
Luxe Thrillseeker Fragrances
AMG Parfums Capture Elements of the AMG Universe
<
70
Air-Like Makeup Primers
Air-Like Makeup Primers
MILK MAKEUP's Cloud Glow Priming Foam Boasts a Lightweight Texture
<
69
Mood-Enhancing Deodorants
Mood-Enhancing Deodorants
Soft & Dri Aluminum-Free Deodorant Now Comes in Three New Scents
<
68
Effortlessly Feminine Fragrances
Effortlessly Feminine Fragrances
A FORVR Mood Fragrance Is Coming This April
<
67
All-Vegan Toddler Skincare Lines
All-Vegan Toddler Skincare Lines
BioLove Baby is a Line of Organic and Vegan-Certified Products
<
66
Revitalizing Melanin-Targeted Skincare
Revitalizing Melanin-Targeted Skincare
brownkind Addresses Signs of Aging in Skin of Color
<
65
Strengthening Textured Haircare Products
Strengthening Textured Haircare Products
The African Pride Feel It Formula Collection is Effective
<
64
Targeted Treatment Packaging
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
<
63
Compact Collagen-Producing Sticks
Compact Collagen-Producing Sticks
Everydaze Launched a New Collagen Jelly Stick Line
<
62
Revolutionary Eyebrow Serums
Revolutionary Eyebrow Serums
The OLAPLEX BROWBOND™ Building Serum Leaves Brows Full and Soft
<
61
Hormonal Hydration Bodycare
Hormonal Hydration Bodycare
Foria's Midlife Magic Set Targets Dryness Inside and Out
<
60
Supercharged Skincare Concealers
Supercharged Skincare Concealers
Saie's Slip Tint Concealer Delivers Instant and Lasting Benefits
<
59
Hair-Strengthening Dry Shampoos
Hair-Strengthening Dry Shampoos
Olaplex Redefines Dry Shampoo with Bond-Building Innovation
<
58
Skincare Serum Body Washes
Skincare Serum Body Washes
Dove Serum Body Wash Comes in Nine Varieties with MicroMoisture
<
57
Inaugural Fashion Brand Cosmetics
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
<
56
Inclusive Hair-Styling Campaigns
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
<
55
Brightening Antioxidant Sunscreens
Brightening Antioxidant Sunscreens
Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear
<
54
Clean Eau de Parfums
Clean Eau de Parfums
Beautycounter Fragrances Explore "Safer Synthetics"
<
53
Tinted Honey-Infused Lip Oils
Tinted Honey-Infused Lip Oils
Gisou Launches a New Tinted Version of its Infused Lip Oils
<
52
Advanced Age Support Serums
Advanced Age Support Serums
The Retinal 0.2% Emulsion is The Ordinary's Highest-Strength Retinoid
<
51
Backpack-Shaped Fragrance Bottles
Backpack-Shaped Fragrance Bottles
MCM Crush is a Feminine Fragrance for Free-Spirited Women
<
50
De-Stressing Facial Moisturizers
De-Stressing Facial Moisturizers
Clarins' Multi-Active Day & Night Care Features Sea Holly Extract
<
49
Adult Anti-Aging Skincare Brands
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
<
48
Blue-Tonal Makeup Products
Blue-Tonal Makeup Products
Kulfi is Following the Blue Beauty Movement with its Stunning Colorways
<
47
Skincare-Inspired Body Washes
Skincare-Inspired Body Washes
Olay Indulgent Moisture Body Wash Comes in Five Scents
<
46
Skin Tint Serum-Balms
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
<
45
Medical Aesthetic Skincare
Medical Aesthetic Skincare
SkinBetter Science Shares Cutting-Edge Proprietary Tech
<
44
Reformulated Iconic Cleansers
Reformulated Iconic Cleansers
La Roche-Posay's New Effaclar Purifying Foaming Gel Targets Acne
<
43
Hydrating Fungi-Infused Moisturizers
Hydrating Fungi-Infused Moisturizers
Herbar's New Barrier Cream Uses Mushrooms to Moisturize
<
42
Targeted Brightening Patches
Targeted Brightening Patches
Fur's Dark Spot Vanish Patch Delivers Ingredients to the Source
<
41
Mood-Boosting Body Washes
Mood-Boosting Body Washes
This Vegan Body Wash Collection Shares Biometrically Tested Fragrances
<
40
Hispanic Hair Care Campaigns
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
<
39
Skin-Inspired Socialite Scents
Skin-Inspired Socialite Scents
Cosmic Kylie Jenner Has an Amber Floral Aroma
<
38
Paper-Packaged Haircare Products
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
<
37
Spring-Inspired Body Care Collections
Spring-Inspired Body Care Collections
Yves Rocher Introduces New Body Care for Various Skin Needs
<
36
Revolutionary RF Microneedling Systems
Revolutionary RF Microneedling Systems
Xcite Tech Debuted the Sylfirm X RF Microneedling Treatment
<
35
Experiential Fragrance Cafes
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
<
34
Tofu-Inspired Fragrances
Tofu-Inspired Fragrances
Pacifica Beauty's Baked Tofu Scent Brings Awareness to Mindful Choices
<
33
Clean Ingredient Skincare Collections
Clean Ingredient Skincare Collections
PAPATUI Men's Skincare is Dwayne Johnson-Approved
<
32
Mushroom-Infused Skincare Serums
Mushroom-Infused Skincare Serums
The Mycelium Glow Brightening Serum Features Reishi & Chaga
<
31
Makeup-Inspired Fragrances
Makeup-Inspired Fragrances
Huda Beauty Easy Bake Eau de Parfum Has a Powdery, Floral Fragrance
<
30
Sea Botanical Skincare
Sea Botanical Skincare
Ár Ocean Shares Skincare with Mineral-Rich Plant and Sea Botanicals
<
29
Brightening Eye Serum Sticks
Brightening Eye Serum Sticks
Dr. Jart+'s Brightamin Solid Serum Has a Ring Enriched with Vitamins
<
28
Empowering Clean Beauty Campaigns
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
<
27
Gen Alpha Skincare Brands
Gen Alpha Skincare Brands
Gryt Aims to Simplify Puberty Care with its Gen A Skincare Line
<
26
10 Ingredient Exfoliating Serums
10 Ingredient Exfoliating Serums
Avene Introduces Its Newest Addition, the A.H.A EXFOLIATING SERUM
<
25
Advanced Ingredient Grooming Products
Advanced Ingredient Grooming Products
Renpure Hair + Body Care is Showing off Four New Products
<
24
Artist-Inspired Perfume Designs
Artist-Inspired Perfume Designs
The Frida Kahlo Eau De Toilette is Aesthetically Minded
<
23
Glitter Setting Sprays
Glitter Setting Sprays
ONE/SIZE and Wicked Made a Setting Spray with a Highly Reflective Finish
<
22
Soap-Embedded Body Scrubers
Soap-Embedded Body Scrubers
The Body Smoosh Brings Together Soap and a Scrubber
<
21
Sensorial Personal Care Products
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
<
20
Gen Alpha Marketing Campaigns
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
<
19
Celeb-Style Press-On Nails
Celeb-Style Press-On Nails
Pink Friday Nails Shares Designs Created by Nicki Minaj's Nail Tech
<
18
Advanced AI Skincare Solutions
Advanced AI Skincare Solutions
The Perfect Corp. Updated its AI Skin Scanner
<
17
Barrier-Boosting Bodycare
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
<
16
Luxe Textile Perfumes
Luxe Textile Perfumes
Marine Coton Launched Laundry Fragrances to Perfume Everyday Textiles
<
15
Affordable Nude Cosmetic Products
Affordable Nude Cosmetic Products
about-face Introduces the Nude Beach Collection
<
14
Plastic-Free Mineral Sunscreens
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
<
13
Spa-Style Body Care
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
<
12
Painterly Marbled Blushes
Painterly Marbled Blushes
Violette_FR's Bisou Blush Creates a Luminous, Lit-from-Within Flush
<
11
Radiant Powder Blushes
Radiant Powder Blushes
Soft Pinch Luminous Powder Blush is a Hybrid of Two Rare Beauty Products
<
10
Makeup Water Brand Collections
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
<
9
Airport Skincare Pop-Ups
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
<
8
Multi-Sensory Perfume Books
Multi-Sensory Perfume Books
Louis Vuitton's Perfume Atlas Shares a Globally Inspired Journey
<
7
Jawline-Sculpting Gel-Serums
Jawline-Sculpting Gel-Serums
ShapeShift Works at a Molecular Level to Fight Teck Neck
<
6
High-End Eau de Parfums
High-End Eau de Parfums
The Maker's Fire Eau De Parfum is Available at Beauty Marketplace Sephora
<
5
Captivating Cherry Fragrances
Captivating Cherry Fragrances
Juliette Has a Gun's Juliette Fragrance Channels a Powerful Muse
<
4
Age-Appropriate Skincare Campaigns
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
<
3
Brightening Prebiotic Sunscreens
Brightening Prebiotic Sunscreens
Herbivore's Star Seed Sheer Glow Mineral Sunscreen is Skin-Caring
<
2
Luxe Neuroscientific Skincare
Luxe Neuroscientific Skincare
Neuraé Products Explore the Mind-Skin Connection
<
1
Inclusive Performance Cosmetics
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
<