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Top 100 Marketing Trends in 2023

From Gamified Metaverse Stores to Musical Wine Labelswr

— January 29, 2023 — Marketing
As we move into 2023, it's crucial for businesses to stay up-to-date on the latest marketing trends to stay competitive. In this article, we'll explore four of the top 100 marketing trends for 2023 that businesses should be aware of.

Some notable trends we see within the marketing space include personalization, viral video marketing, and interactive content. With the rise of artificial intelligence and data analysis, businesses are able to create more personalized marketing campaigns that speak directly to individual customers.

Viral videos, on the other hand, are a powerful marketing tool that can help businesses stand out in a crowded online landscape. Expect to see more businesses using video in their marketing efforts in 2023, whether it's through social media platforms, websites, or email campaigns. In addition, marketers are engaging customers through interactive content, such as quizzes, polls, and games can be a powerful way to capture their attention and drive conversions.
7.2
Score
Popularity
Activity
Freshness
99
Spanish Special-Edition Automobiles
Spanish Special-Edition Automobiles
Toyota's Yaris GR Sport GT7 Comes with a PS5 and a Video Game
<
98
Upcycled Can Guitar Campaigns
Upcycled Can Guitar Campaigns
Fans Can Now Make the Busch Light Guitar Thanks to the Brand's Guide
<
97
Cannabis Wellness Workshops
Cannabis Wellness Workshops
Superette is Hosting Various Edibles & Wellness Workshops
<
96
Sporty Metaverse Bars
Sporty Metaverse Bars
The Miller Lite Super Bowl LVI Ad is Airing Exclusively in the Metaverse
<
95
Luxurious Eau de Parfums
Luxurious Eau de Parfums
The Harmonist's Yin Transformation Boasts an Unforgettable Aroma
<
94
Financial Metaverse Lounges
Financial Metaverse Lounges
JPMorgan's Onyx Lounge Exists in the Metaverse
<
93
Joyful Glamor Jewlery Campaigns
Joyful Glamor Jewlery Campaigns
The New Swarovski Brand Campaign Stars Bella Hadid
<
92
Reusable Body Wash Packaging
Reusable Body Wash Packaging
Dove Body Wash is Arriving in a Reusable Bottle and Refills
<
91
Health-Focused E-Commerce Sites
Health-Focused E-Commerce Sites
Wholelotta Good is a Commerce Site for Health-Conscious Consumers
<
90
Metaverse Branding Playbooks
Metaverse Branding Playbooks
Revieve Debuts 'The Complete Metaverse Playbook for Beauty Brands"
<
89
Mysterious Pinkish Zero-Sugar Sodas
Mysterious Pinkish Zero-Sugar Sodas
The 2022 What The Fanta Campaign is Back by Popular Demand
<
88
Bread Bowl Rings
Bread Bowl Rings
Panera is Offering Up Unlimited Coffee for a Year & a Baguette-Cut Ring
<
87
Stylish Ocean Shirt Collections
Stylish Ocean Shirt Collections
good for sunday Emphasizes the Importance of Conserving the Ocean
<
86
Bespoke Metaverse Storefronts
Bespoke Metaverse Storefronts
Renovi Created Seven Virtual Stores for Major Brands in Decentraland
<
85
Branded Mimosa Makers
Branded Mimosa Makers
Tropicana Debuts a Device to Help You Create Your Perfect Mimosa Ratio
<
84
Virtual Product Models
Virtual Product Models
PrettyLittleThing's "Virtual Girl" Models Products on the Brand's Site
<
83
Asian Flavor-Inspired Pouched Cocktails
Asian Flavor-Inspired Pouched Cocktails
Mizo Hard Lemonade Pouches Have a 10-Ounce Serving Size
<
82
Prickly Ex-Partner Valentine's Gifts
Prickly Ex-Partner Valentine's Gifts
Topo Chico Hard Seltzer Lets You Send a Cactus to Your Ex
<
81
Beer-Branded Solar Cookers
Beer-Branded Solar Cookers
The Busch Light Solar Cooker is Perfect for Camping and More
<
80
Branded Gaming Showers
Branded Gaming Showers
Irish Spring Recently Debuted a Fragrant Gaming Shower
<
79
Metaverse Modeling Avatars
Metaverse Modeling Avatars
Photogenics' Avatar Devision Helps Models Monetize in the Digital World
<
78
Exclusive Virtual Beers
Exclusive Virtual Beers
Heineken Silver Can Only Be Found in the Brand's Decentraland Brewery
<
77
Live Streaming Beauty Mirrors
Live Streaming Beauty Mirrors
The Hydro Silk Unfiltered Beauty Mirror Shares Unedited Content
<
76
Emoji-Inspired Cereal Launches
Emoji-Inspired Cereal Launches
Cinnamon Toast Crunch Debuts Limited Edition Cinnamoji Toast Crunch
<
75
Branded NFT Treasure Hunts
Branded NFT Treasure Hunts
Volkswagen South Africa Promotes Safety Features through Game On
<
74
Metaverse Artist Collectives
Metaverse Artist Collectives
NYX Professional Makeup's GORJS is the World's First DAO
<
73
Rent-Free Hotels
Rent-Free Hotels
Airbnb is Looking for a Host to Live Rent-Free in a Restored Italian House
<
72
LEGO-Like Cannabis Packaging
LEGO-Like Cannabis Packaging
Seth Rogen’s Cannabis Brand Houseplant Debuts Colorful Packaging
<
71
Handmade Self-Care Accessories
Handmade Self-Care Accessories
Globein Offers the Rejuvenate Box, Featuring Fair-Trade Goods
<
70
Confidence-Boosting Activewear Campaigns
Confidence-Boosting Activewear Campaigns
'Goodbye Gymtimidation' Inspires Overcoming Gym Anxiety
<
69
QSR-Branded Gaming Chairs
QSR-Branded Gaming Chairs
The McDonald's Gaming Chair is Optimized for Snacking and Playing
<
68
Prepackaged Fiber-Rich Donuts
Prepackaged Fiber-Rich Donuts
The Fibre One 90 Calorie Doughnuts Come in Two Flavors
<
67
One-Stop Metaverse Stores
One-Stop Metaverse Stores
Eyekandy's MetaStores Serve Brands and Retailers
<
66
Vitamin-Packed Lollipops
Vitamin-Packed Lollipops
8Greens Daily Greens Lollipops are Great for Consumers Aged Four and Up
<
65
Retro Technology Cosmetic Kits
Retro Technology Cosmetic Kits
This Conceptual UUUUU Influencer Kit is Nostalgically Designed
<
64
Jewelry Brand Currency Coins
Jewelry Brand Currency Coins
The Tiffany & Co. 'TiffCoin' is a Limited-Edition Collectible
<
63
Beauty Fridge Pop-Ups
Beauty Fridge Pop-Ups
Dove Unveils Plans to Install Antiperspirant-Filled Pink Fridges Across NYC
<
62
Long-Lasting Glossy Lip Stains
Long-Lasting Glossy Lip Stains
e.l.f. Cosmetics Comes in Eight Different Colors
<
61
Gamified Metaverse Stores
Gamified Metaverse Stores
Lacoste is Virtually Inviting Shoppers into the Jaws of a Croc
<
60
Phygital Beer Activations
Phygital Beer Activations
Heineken Silver Entered the Real World with Phytigal Events
<
59
Sheep-Surrounded Sleep Domes
Sheep-Surrounded Sleep Domes
The 'Shleep Sanctuary' is a Real Place to Count Sheep
<
58
Charitable Anime Fashion Lines
Charitable Anime Fashion Lines
Lady Gaga and Crunchyroll Debuted the 'Chromatica' Collection
<
57
Japanese Streetwear Collections
Japanese Streetwear Collections
Vogue Japan Announced a Collaborative Capsule with BAPE
<
56
Plastic-Replacing Packaging Sleeves
Plastic-Replacing Packaging Sleeves
The Mondi 'Hug&Hold' Paper Packaging Replaces Shrink Wrap
<
55
Metaverse Apparel Campaigns
Metaverse Apparel Campaigns
Pacsun Spring/Summer 2022 Includes a VR Experience
<
54
Plastic-Free Food Packaging
Plastic-Free Food Packaging
Evoware Seeks to Provide Viable Sustainable Alternatives to Companies
<
53
Canned Sparkling Water Mocktails
Canned Sparkling Water Mocktails
bubly Bellini Bliss Has the Flavors of Peach, Pineapple and Mango
<
52
Immersive Celebrity Shopping Pop-Ups
Immersive Celebrity Shopping Pop-Ups
PRNGRPHY & Jems Spice Up Retail Experiences with Racy Content
<
51
Expecting Mother-Themed Burgers
Expecting Mother-Themed Burgers
Burger King Debuts the Pregnancy Whopper in Time for Mother's Day
<
50
Cartoon-Inspired Sneaker Collaborations
Cartoon-Inspired Sneaker Collaborations
The Nike Dunk Low Grinch Borrows from the Holiday Villain
<
49
Gen Z Coffee Brands
Gen Z Coffee Brands
Couplet Coffee Makes Specialty Coffee Fun, Accessible & Inclusive
<
48
Stylishly Colourful Retro Shorts
Stylishly Colourful Retro Shorts
Hammies Revives a Short Design from the 1970s
<
47
Hands-Free Dog Leashes
Hands-Free Dog Leashes
BeltDog Allows Individuals to Walk Dogs While Holding Coffee
<
46
AR-Enabled Airport Vodka Experiences
AR-Enabled Airport Vodka Experiences
Grey Goose & Swipe Back Launch an AR Activation at Heathrow
<
45
Gamified Metaverse Stores
Gamified Metaverse Stores
United Colors of Benetton's Metaverse Store Lets Visitors Collect Codes
<
44
Capsule-Shaped Solid Perfume Packaging
Capsule-Shaped Solid Perfume Packaging
The Orijin 'AROMA 59' Fragrance Capsule is Mindful
<
43
Rebranded Ice Cream Restaurants
Rebranded Ice Cream Restaurants
Baskin-Robbins Announced a New Logo, Typeface, and Packaging
<
42
Branded Car-Powered Hotels
Branded Car-Powered Hotels
Hyundai Opens Doors to World’s First Car-Powered Hotel
<
41
Quirky Toilet Brushes
Quirky Toilet Brushes
Staff Recently Launched an Incredibly Stylish Toilet Brush
<
40
Lingerie Body Positivity Campaigns
Lingerie Body Positivity Campaigns
The Gossard 'I Am Enough' Campaign Embraces All Bodies
<
39
Interactive Snacks Billboards
Interactive Snacks Billboards
KIND Snacks' Grab and Go Billboard Encourages Healthy Eating Habits
<
38
Charitable Robo-Pet NFTs
Charitable Robo-Pet NFTs
Kia's Robo Dog NFTs Support Animal Charities
<
37
Sustainable QR Code Packaging
Sustainable QR Code Packaging
Noissue Acquires Tapkit To Build Dynamic QR Codes and Microsites
<
36
Candy Shop-Inspired Perfumes
Candy Shop-Inspired Perfumes
Sweet Tooth by Sabrina Carpenter Was Created with Scent Beauty
<
35
Well-Being Retail Projects
Well-Being Retail Projects
Superself by Selfridges Encourages Discovery & Self-Care
<
34
Fashion Doll NFTs
Fashion Doll NFTs
The Barbie x Balmain NFTs Secure Collectors a Place in Fashion History
<
33
Phygital Fashion Collections
Phygital Fashion Collections
Forever 21 x Barbie Launched In-Store, Online & in the Metaverse
<
32
Comfortable Orthopedic Dog Beds
Comfortable Orthopedic Dog Beds
Newton Dog Beds Keep Pets Cool During Summer Months
<
31
Culturally Inspired Luxury Activewear
Culturally Inspired Luxury Activewear
Loveletics Prioritizes Style, Comfort and Sustainability
<
30
Smartphone Seating Campaigns
Smartphone Seating Campaigns
This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters
<
29
Vacation-Ready Clothing Installations
Vacation-Ready Clothing Installations
Prada Unveils Its Summery Retail Display Dubbed 'Tropico'
<
28
Post-Snacking Fingertip Washers
Post-Snacking Fingertip Washers
The Lay's Fingertip Washing Machine Cleans Oily Fingers
<
27
Made-to-Order Burger Ads
Made-to-Order Burger Ads
Burger King's Advertisements Highlight the Freshness of Food
<
26
All-in-One Desk Mats
All-in-One Desk Mats
Lemat Fixer is the Ultimate Desk Organizer for Workspaces
<
25
Nugget-Inspired Boots
Nugget-Inspired Boots
McDonald’s x Ugg Collaborated to Create ‘Nuggies’
<
24
Metaverse Meditation Spaces
Metaverse Meditation Spaces
The Virtual Alo Sanctuary in Roblox is for Yoga & Meditation
<
23
Cartoon Brand Snack Collaborations
Cartoon Brand Snack Collaborations
The Hello Kitty x Pringles Collection is Coming This Spring
<
22
Luxe Metaverse Mansions
Luxe Metaverse Mansions
Roberto Cavalli Debuted a Collection in the Virtual Cavalli Mansion
<
21
Women-Centric Hiking Clubs
Women-Centric Hiking Clubs
The Merrell Hiking Club Provides Community & Connection to the Outdoors
<
20
Exclusive Modern Electric Kettles
Exclusive Modern Electric Kettles
The Great Fellow Kettle is a "Playful Countertop Companion"
<
19
Illusory Retail Spaces
Illusory Retail Spaces
Atmosphere Architects Creates a Stunning Jewelry Store Interior
<
18
Beer Branded Nail Polishes
Beer Branded Nail Polishes
Coors Light Recently Launched the Chill Polish That Changes Colors
<
17
Limited-Edition Soda Flavors
Limited-Edition Soda Flavors
The Latest MTN DEW Baja Blast Sodas Include Two New Flavors
<
16
Airport Whiskey Pop-Ups
Airport Whiskey Pop-Ups
House of Suntory and Lotte Launch an Immersive Pop-Up at Changi Airport
<
15
Limited-Edition Cannabis Gear
Limited-Edition Cannabis Gear
Zig-Zag Drops its $1000 Stash Boxes for 4/20 Celebrations
<
14
NFT-Backed Cannabis Brands
NFT-Backed Cannabis Brands
Crypto Cannabis Club Launches Cannabis Line Tied to Its NFTokers
<
13
Lighter Advent Calendars
Lighter Advent Calendars
This Snoop Dogg and Martha Stewart Advent Calendar Was Made with BIC
<
12
Iconic Anime Fashion Series
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
<
11
Sleek Toiletries Solutions
Sleek Toiletries Solutions
Soapstone Reintroduces Sanitary Standards
<
10
Self-Expression Encouraging Campaigns
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
<
9
Anniversary-Celebrating Chicken Deals
Anniversary-Celebrating Chicken Deals
Popeyes is Offering a Two-Piece Meal for 59 Cents
<
8
Musical Wine Labels
Musical Wine Labels
Enosophia's Interactive Wine Labels Enhance the Drinking Experience
<
7
Flagship Metaverse Retail Stores
Flagship Metaverse Retail Stores
Samsung Opens Virtual Replica of Its NY Store in Decentraland
<
6
Metaverse Pop-Up Shops
Metaverse Pop-Up Shops
Hogan is Launching a Virtual Pop-Up Store and Dropping Exclusive NFTs
<
5
Female-Focused Sports Initiatives
Female-Focused Sports Initiatives
adidas Created a Female-Inspired LED Basketball Court
<
4
Accessible Natural Haircare Products
Accessible Natural Haircare Products
Super Nature Hair Care Products are a Costco Exclusive
<
3
Surrealist Pop-Up Installations
Surrealist Pop-Up Installations
Jacquemus Recreates His Own Bathroom for a Selfridges Pop-Up
<
2
Male Pre-Intimacy Supplements
Male Pre-Intimacy Supplements
The JOYMODE Sexual Performance Booster Works in 45-Minutes
<
1
Beer-Filled Sneakers
Beer-Filled Sneakers
Heineken & The Shoe Surgeon Created Special Shoes to Launch Heineken Silver
<