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Redirection

Redirection starts in the consumer expectation, then flips it on its head to provide an entirely new, unforgettable experience.
Megatrends:
Experience
In a world abundant with ‘stuff,’ experience becomes a more important currency and life priority.
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Indoor Smoker
Grill brands are releasing compact indoor smokers for year-round enjoyment
Trend - Barbecue and grilling brands are releasing indoor smoker grills with air filters for safe use. These grills are designed to offer the benefits of smoker grills, but with year-round accessibility, as they do not require outdoor ventilation. These grills are often compact countertop varieties.

Insight - Consumers with outdoor grills or barbecues often use these devices not only for the flavor of meat they produce, but also for the community-drive, social aspects of barbecues. Amongst these consumers, preferences vary greatly between charcoal grills, electric grills, and more. However, one common complaint amongst all users is the seasonality of grills, with them only being usable during warmer months. Brands are adhering to these desires with safe indoor smoker grills.
Workshop Question - How can we innovate our product line to address consumers' desire for accessibility and convenience?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Psychedelic Design
Design aesthetics embrace psychedelic influences and mushroom motifs
Trend - The design industry is experiencing a resurgence of psychedelic aesthetics, particularly evident in the rising popularity of mushroom-inspired decor and products. This visual movement is characterized by vibrant colors, organic shapes, and kaleidoscopic patterns that draw from both natural and hallucinogenic influences.

Insight - Contemporary consumers are seeking ways to incorporate elements of counterculture and altered states of consciousness into their everyday environments without directly engaging in psychedelic experiences. This desire reflects a broader cultural shift toward accepting and exploring previously taboo subjects, while also indicating a growing interest in creating immersive, emotionally evocative spaces at home. The popularity of these designs suggests that consumers are looking for ways to inject wonder and escapism into their surroundings, particularly as they spend more time in domestic spaces.
Workshop Question - How might your brand incorporate elements of escapism and wonder into its offerings without alienating mainstream consumers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soft Breakfast
Brands are releasing nutrient-rich breakfast bars designed for young children
Trend - CPG brands are releasing flavored breakfast bars designed for children. These breakfast bars are made soft and easy-to-chew, while also being rich in nutrients. These are designed to replace occasional breakfasts for children during busy days.

Insight - Parents with busy schedules may not always have time to prepare full balanced breakfasts for their children. However, most parents do not want to give their kids non-nutritious breakfasts, such as fast-food meals or microwave meals, when busy. As a result, these parents seek out solutions that are quick and easy to serve, but do not compromise on health or nutritional value. Brands are responding to these pressures with convenient breakfast bars designed specifically for younger children.
Workshop Question - How can we create convenient and nutritious solutions to support busy parents and their children's dietary needs?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Stretchable Display
Electronics brands are creating malleable displays for unique technology
Trend - Brands in the more designer end of the tech spectrum are releasing products with stretchable and malleable displays. These use AMOLED technology and are built in such a way that they can be twisted and bent without breaking or stopping the image from being displayed.

Insight - Businesses and startups with more niche product ideas often run into barriers when trying to bring a concept product to reality. These barriers can include cost, scale, or simply the feasibility of the product in general. Many such products in the technology space are limited due to physical limitations regarding battery sizes or screen sizes, amongst other potential issues. In order to address these concerns, designer tech brands are creating malleable displays for unique product ideas.
Workshop Question - How could your brand leverage emerging malleable display technologies to overcome traditional design limitations and create innovative new experiences for its customers?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DIY Retailer
Specialized retailers are offering assemble-it-yourself products to reduce costs
Trend - Retailers across various industries, such as home and garden, crafts, and even electronics are launching with an emphases on DIY projects. By focusing on DIY, these retailers mainly provide base components rather than prebuilt items, often leading to significantly lower prices than competitors.

Insight - Many consumers prioritize saving money over saving time. When shopping for furniture, for example, consumers opt to buy more affordable DIY furniture rather than more expensive pre-built options. These priorities are now extending to other industries, with consumers in adjacent spaces opting for more engaging DIY solutions in search of both a hobby and a method of saving money. In order to appeal to these consumers in a broader sense, specialized retailers with a focus on DIY are opening.
Workshop Question - How can we leverage the growing interest in DIY solutions to create more engaging and cost-effective products for our customers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion Cafe
Luxury fashion labels are opening in-store cafes to foster in-person connection
Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.

Insight - In major cities across East Asia, in-person retail is once again thriving. Consumers in these regions have a wealth of options when going shopping, leading to them becoming more preferential in their destinations, seeking out unique retailers rather than simply shopping for necessities. This is a way of prioritizing feelings and experiences rather than simple errands. In order to appeal to this type of consumer, fashion labels are making their boutiques more appealing with dedicated cafes.
Workshop Question - How can your brand integrate unique experiential elements to foster deeper connections with consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Lounge
Retailers are launching experiential events to enhance connections to consumers
Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.

Insight - While many consumers made a strong shift toward online shopping over the past decade, in large part accelerated by the pandemic, there are still cases to be made for in-store shopping. Some consumers prefer to be able to touch a product before purchasing it, while others value the inherit socialization of in-store shopping, and prefer to interact with others and immerse themselves in the retail environment. Capitalizing off of this feeling, retailers are opening experiential lounges in-stores.
Workshop Question - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Product Analytics
AI tools are being used to assist managers with analyzing product insights
Trend - SaaS companies are launching Artficial Intelligence (AI)-based tools that gather and analyze both customer feedback and product information to provide recommendations for product managers. These tools are designed to automate monotonous tasks and free up time for managerial action.

Insight - Product managers face challenges in making data-driven decisions and handling large volumes of data. These users are often stretched thin, and gravitate toward organization and automation platforms, particularly those related to more monotonous tasks. In order to appeal to these users, brands are creating AI-based consumer and product analysis tools designed to provide actionable insights from datasets comprised of consumer priorities and demands, as well as product information.
Workshop Question - How can we leverage AI tools to streamline data analysis and provide actionable insights for our managers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Controller
Brands are collaborating with hardware manufacturers on co-branded controllers
Trend - Brands from various industries, including non-gaming related ones, are collaborating with gaming hardware manufacturers on co-branded controllers. These controllers offer mutually-beneficial advertising for brands, while the unique designs function as statement pieces for the consumers.

Insight - Individuality and self-expression is a core priority for humans in general. Consumers do not want to have exactly what everyone else has, and instead are more likely to purchase products that reflect their own values or interests. This can materialize in the form of clothing and home decor, but also in terms of accessory and technology choices, with even earphones being a form of self-expression. To offer more expression options for gamers, brands are releasing co-branded game controllers.
Workshop Question - How can we partner with other industries to create unique, co-branded products that allow our customers to express their individuality?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Antihero Gaming Controllers
Antihero Gaming Controllers
The Xbox Cheeky Controller is Said to Be Designed by Deadpool Himself
The Xbox Cheeky Controller has been shown off as a truly cheeky peripheral for use with the Microsoft Xbox Series X console for avid Deadpool fans alike to try and get their hands on. The peripheral... MORE
Musician-Approved Mobile Gamer Controllers
Musician-Approved Mobile Gamer Controllers
The Backbone x Post Malone Controller is Arriving Soon
The Backbone x Post Malone controller has been created as a new collaboration between the brand and the musician as an aftermarket accessory perfect for supporting entertainment from anywhere. The... MORE
Comic Anniversary Controllers
Comic Anniversary Controllers
CRKD is Celebrating the 30th Anniversary of Hellboy with New Line
The Nitro Deck Hellboy Special Edition is a unique collaboration between CRKD and Dark Horse Comics, celebrating the 30th anniversary of the Hellboy franchise. This special edition Nitro Deck... MORE
Tea Brand-Inspired Controllers
Tea Brand-Inspired Controllers
The POPeART and Yorkshire Tea Launch a Set of Themed Controllers
POPeART is introducing a unique and festive offering for tea-drinking gamers—the Yorkshire Tea PS5 and Xbox Series S/X controllers. The limited edition controllers feature the iconic Yorkshire Tea... MORE
play_circle_filledCo-Branded Game Controllers
Co-Branded Game Controllers
Sony and Team Asobi Launched an 'Astro Bot' Edition Dualsense
The Astro Bot Limited Edition DualSense Wireless Controller, developed by Sony and Team Asobi, is designed to complement the upcoming Astro Bot game for the PlayStation 5. This controller features... MORE
Gen Z Pickles
Gen Z's pickle obsession blends bold flavors, health benefits, and self-expression
Trend - Gen Z is transforming the pickle market with a fresh, trendy approach that combines unique flavors, clean ingredients, and eye-catching branding. Good Girl Snacks epitomizes this trend with vibrant, Y2K-style branding and engaging social media presence. This demographic's obsession with pickles is reflected in the massive engagement on TikTok, where hashtags like #pickle and #picklesnack boast billions of views.

Insight - Branding plays a critical role in capturing Gen Z's attention, particularly for everyday pantry items. This generation's food choices extend beyond mere culinary preference, often serving as cultural statements that reflect identity and values. Take, for example, the resurgence of the pickle. Similar to past food fads, Gen Z's current fixation has elevated this familiar snack into a cultural touchstone, with brands capitalizing on its popularity through creative marketing strategies.
Workshop Question - How can your brand create visually stunning, high-quality products that cater to Gen Z's preferences for clean ingredients and bold flavors?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends