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Acceleration

A way of thinking rooted in moving upward and onward; Acceleration is the act of deliberate advancement.
Megatrends:
Artificial Intelligence
We are entering a transformative new era, denoted by an exponential growth in data, robotics and intelligence.
Catalyzation
Brands have taken a role of accelerating the personal development of consumers.
Prosumerism
From user-generated content to maker culture, today’s consumers are content creators and experts.
Hair Tool Convergence
Heat styling tools combine multiple functions into all-in-one devices
Trend - Haircare brands are launching multi-functional heat styling tools that combine blow-drying capabilities with straightening, curling, or styling features. These all-in-one devices aim to streamline the hair styling process while reducing overall heat exposure.

Insight - Time-pressed consumers are increasingly seeking efficient solutions that help them maintain their personal care routines without compromising on results. This drive for efficiency extends beyond just saving time – it also reflects a growing awareness of the damaging effects of repeated heat styling and a desire to minimize exposure to high temperatures. By combining multiple functions into single devices, brands are appealing to consumers who want to simplify their routines while still achieving salon-quality results at home.
Workshop Question - How could your brand combine multiple functions into a single product to better serve time-conscious consumers?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Home
Housing development companies are turning to 3D-printing for efficiency
Trend - Housing development companies are more heavily investing in 3D-printing solutions. 3D printing offers more energy and cost-efficient methods of producing houses, while also making it easier to make compact houses, or develop houses in remote locations.

Insight - Housing development companies produce mass amounts of homes in a wide range of locations. These companies are interested in prioritizing cost and energy-efficiency. Combining these desires with the need to reduce construction time, minimize waste, and offer design flexibility, these companies are being led to embracing 3D printing solutions. In awareness of this, 3D-printing companies are creating sustainable yet reliable materials for housing-related tasks.
Workshop Question - How might we leverage emerging technologies to enhance efficiency and sustainability in our industry?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Compact Camping
Camping brands are releasing lightweight, easily-compacted tents for convenience
Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.
Workshop Question - How can we innovate our current products to enhance portability and convenience for our customers?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sustainability Center
Businesses are hiring full-sized innovation teams to improve sustainability
Trend - Brands are investing in full-size innovation centres that focus on improving sustainability efforts. Often in collaboration with adjacent brands, the goal of these centres is to push the industry forward in both resource and energy efficiency to combat climate change.

Insight - As the public becomes more aware of the damaging nature of manufacturing companies, brands across numerous industries, such as energy production, apparel, and more, are facing ever-increasing pressure to reduce carbon emissions. This pressure, combined with eco-focused government policies and NGO campaigns targeting destructive manufacturing, are leading to brands investing in sustainable innovation centres at a large scale.
Workshop Question - How can your brand leverage innovation teams to enhance sustainability and reduce carbon emissions in its industry?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Printed Panel
Researchers are developing 3D printed materials for architectural construction
Trend - Researchers from universities and construction-focused startups are developing new methods or materials for 3D printing in the architectural space. This is leading to brick, wood, and glass solutions for customizable, scalable home home construction with a reduced environmental impact.

Insight - While home construction companies have become quick and efficient at building homes at-scale, particularly when the homes share similar designs, these companies often receive backlash due to the environmental impact of the large gas-powered construction vehicles, the excess materials, and the damage caused to the surrounding area. This has caused companies to invest in solutions for more eco-friendly options that do not compromise on scalability or customization, leading to 3D printed solutions.
Workshop Question - How can we leverage emerging technologies to create eco-friendly, scalable, and customizable solutions in our industry?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Employee-Free Retailer
Brick and mortar stores are turning to AI to mitigate labor costs
Trend - Retailers and grocers are testing fully automated locations to lower costs. By saving on the many complications associated with labor, these retailers are able to offer reduced prices for the benefit of the consumer. These often begin as solo test locations before expanding based on demand.

Insight - Lower-income consumers are the most affected by the continued rise in grocery prices year-over-year. However, even middle class consumers are feeling a notable impact to their finances caused by rising prices. In turn, retailers are facing leftover stock, particularly in the produce and perishables sections, leading to brands investing in ways to bring costs down for consumers. One such way is through the use of AI-based employee-free store locations.
Workshop Question - How could your brand alter its operations to reduce costs of its products or services for consumers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
SMS Organizer
Developers are releasing smart applications designed to sort SMS inboxes
Trend - New applications are being released that automatically categorize and sort SMS messages. These tools determine whether an SMS is work or personal related, spam, or fits into a created subcategory. This is designed to make responding to messages more efficient for individuals.

Insight - Between email, phone calls, text messages, and various other messaging applications, individuals are tasked with keeping track of several aspects of their lives, including professional and private communications, through different forms of text-based messaging. While many of these applications have tools designed to enhance convenience and organization, SMS apps built into phones are often barebones. Brands are looking to improve these applications with smart and AI-based organizing tools.
Workshop Question - How could your brand leverage artificial intelligence (AI)-based tagging and labeling to improve organization?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Culinary Connection
Cookbook stores increasingly operate as community hubs for food enthusiasts
Trend - Cookbook stores now operate as community-centric “third spaces” to help consumers bond over the culinary arts through events like cooking classes and book signings. This speaks to a deepening interest in food as more than sustenance; it is now a means of social engagement and personal expression.

Insight - Many consumers face challenges finding spaces to build friendships and meaningful connections outside their professional and digital networks. Transforming cookbook stores into collaborative hubs creates a welcoming, offline environment where food enthusiasts can connect and share their love of the culinary arts in an intimate space. Businesses that tap into the demand for community can foster lasting loyalty by creating spaces where consumers feel free to express their authentic selves.
Workshop Question - How can your brand inspire collaboration in unexpected or unconventional spaces?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Desk Computer
Desks with internal compartments to house custom computers are gaining popularity
Trend - Gaming furniture brands are releasing desks with built-in custom computer cases. These compartments reduce cable clutter, improve aesthetics, and further protect the computer from external damage, as they cannot be knocked over or dented.

Insight - While building a custom computer was a hobby previously attributed to the gaming community, it has now become the norm for many more types of consumers, such as content creators, celebrities, professional editors, and more. With such a large market of consumers into DIY computers, brands are looking to innovate products to stand out from competitors. One such innovation targets the traditional custom computer case, instead merging both the case and desk in one with unique designs.
Workshop Question - How can we integrate multifunctional features into our products to enhance user experience and stand out in a competitive market?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Product Analytics
AI tools are being used to assist managers with analyzing product insights
Trend - SaaS companies are launching Artficial Intelligence (AI)-based tools that gather and analyze both customer feedback and product information to provide recommendations for product managers. These tools are designed to automate monotonous tasks and free up time for managerial action.

Insight - Product managers face challenges in making data-driven decisions and handling large volumes of data. These users are often stretched thin, and gravitate toward organization and automation platforms, particularly those related to more monotonous tasks. In order to appeal to these users, brands are creating AI-based consumer and product analysis tools designed to provide actionable insights from datasets comprised of consumer priorities and demands, as well as product information.
Workshop Question - How can we leverage AI tools to streamline data analysis and provide actionable insights for our managers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends