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Experience

The Experience Economy is upon us, meaning consumers are less inclined to purchase products than they are to seek experience and the opportunity to create memories.
Related Megatrends:
Gamification
The application of game dynamics to real-world problems results in a world that’s more competitive and engaging.
Tribalism
Allegiant groups are more readily formed around specific interests, causes and even brands.
Collaboration Candle
Legacy food brands invest in candle collaborations to leverage novelty
Trend - Established food brands are partnering with candle companies to venture into the home goods space. Offering decadent scents and premium ingredients, these collaborations aim to inject the brand's identity into everyday life, providing consumers with a new way to experience its products.

Insight - Consumers often seek novelty in their purchases, gravitating to exclusivity and the opportunity to engage with brands in a fresh, unique way. Brands are responding by teaming up with leaders in adjacent industries, leveraging their shared reputations to attract consumers drawn to their designs or signature scents. Leveraging partnerships allows brands to expand into unconventional sectors, connecting them with consumers who may not typically interact with their products in the grocery store.
Workshop Question - How can your brand leverage collaboration to access new, untapped markets?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Oat Cheese
Brands increasingly use oat milk to formulate plant-based cheese products
Trend - Plant-based brands are now using oats, often combined with oils, starches, and natural flavorings, to replicate the texture and taste of dairy cheese. These products appeal to consumers who are lactose intolerant, vegan, or those seeking sustainable options that align with their health goals.

Insight - Dietary preferences, coupled with the new attention placed on sustainability, have led consumers to swap out their traditional purchases for plant-based items and products that are better for the environment. In response, brands are offering solutions to align with these evolving sentiments, making sustainable shopping easier for those familiar with and new to the concept. Brands that invest in these markets often find it easier to connect with environmentally and socially conscious consumers.
Workshop Question - How can your brand adapt its product/service to be more socially responsible and sustainable?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
DIY Retailer
Specialized retailers are offering assemble-it-yourself products to reduce costs
Trend - Retailers across various industries, such as home and garden, crafts, and even electronics are launching with an emphases on DIY projects. By focusing on DIY, these retailers mainly provide base components rather than prebuilt items, often leading to significantly lower prices than competitors.

Insight - Many consumers prioritize saving money over saving time. When shopping for furniture, for example, consumers opt to buy more affordable DIY furniture rather than more expensive pre-built options. These priorities are now extending to other industries, with consumers in adjacent spaces opting for more engaging DIY solutions in search of both a hobby and a method of saving money. In order to appeal to these consumers in a broader sense, specialized retailers with a focus on DIY are opening.
Workshop Question - How can we leverage the growing interest in DIY solutions to create more engaging and cost-effective products for our customers?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Fashion Cafe
Luxury fashion labels are opening in-store cafes to foster in-person connection
Trend - Luxury fashion labels across Europe and Asia are opening dedicated restaurants and cafes. These are designed to transform the boutiques from simple shopping ventures, to full-blown experiences. The experiential retail helps build consumer connections to one another and the brand.

Insight - In major cities across East Asia, in-person retail is once again thriving. Consumers in these regions have a wealth of options when going shopping, leading to them becoming more preferential in their destinations, seeking out unique retailers rather than simply shopping for necessities. This is a way of prioritizing feelings and experiences rather than simple errands. In order to appeal to this type of consumer, fashion labels are making their boutiques more appealing with dedicated cafes.
Workshop Question - How can your brand integrate unique experiential elements to foster deeper connections with consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Lounge
Retailers are launching experiential events to enhance connections to consumers
Trend - Retailers in various industries, such as department stores, luxury brands, and more, are launching in-store lounges and experiential events. These events are designed to enhance the comfort of shoppers while deepening the connection between the shoppers and the brand.

Insight - While many consumers made a strong shift toward online shopping over the past decade, in large part accelerated by the pandemic, there are still cases to be made for in-store shopping. Some consumers prefer to be able to touch a product before purchasing it, while others value the inherit socialization of in-store shopping, and prefer to interact with others and immerse themselves in the retail environment. Capitalizing off of this feeling, retailers are opening experiential lounges in-stores.
Workshop Question - How can we create experiential in-store events that enhance consumer engagement and strengthen their connection to our brand?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Desk Computer
Desks with internal compartments to house custom computers are gaining popularity
Trend - Gaming furniture brands are releasing desks with built-in custom computer cases. These compartments reduce cable clutter, improve aesthetics, and further protect the computer from external damage, as they cannot be knocked over or dented.

Insight - While building a custom computer was a hobby previously attributed to the gaming community, it has now become the norm for many more types of consumers, such as content creators, celebrities, professional editors, and more. With such a large market of consumers into DIY computers, brands are looking to innovate products to stand out from competitors. One such innovation targets the traditional custom computer case, instead merging both the case and desk in one with unique designs.
Workshop Question - How can we integrate multifunctional features into our products to enhance user experience and stand out in a competitive market?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Product Analytics
AI tools are being used to assist managers with analyzing product insights
Trend - SaaS companies are launching Artficial Intelligence (AI)-based tools that gather and analyze both customer feedback and product information to provide recommendations for product managers. These tools are designed to automate monotonous tasks and free up time for managerial action.

Insight - Product managers face challenges in making data-driven decisions and handling large volumes of data. These users are often stretched thin, and gravitate toward organization and automation platforms, particularly those related to more monotonous tasks. In order to appeal to these users, brands are creating AI-based consumer and product analysis tools designed to provide actionable insights from datasets comprised of consumer priorities and demands, as well as product information.
Workshop Question - How can we leverage AI tools to streamline data analysis and provide actionable insights for our managers?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Branded Controller
Brands are collaborating with hardware manufacturers on co-branded controllers
Trend - Brands from various industries, including non-gaming related ones, are collaborating with gaming hardware manufacturers on co-branded controllers. These controllers offer mutually-beneficial advertising for brands, while the unique designs function as statement pieces for the consumers.

Insight - Individuality and self-expression is a core priority for humans in general. Consumers do not want to have exactly what everyone else has, and instead are more likely to purchase products that reflect their own values or interests. This can materialize in the form of clothing and home decor, but also in terms of accessory and technology choices, with even earphones being a form of self-expression. To offer more expression options for gamers, brands are releasing co-branded game controllers.
Workshop Question - How can we partner with other industries to create unique, co-branded products that allow our customers to express their individuality?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Antihero Gaming Controllers
Antihero Gaming Controllers
The Xbox Cheeky Controller is Said to Be Designed by Deadpool Himself
The Xbox Cheeky Controller has been shown off as a truly cheeky peripheral for use with the Microsoft Xbox Series X console for avid Deadpool fans alike to try and get their hands on. The peripheral... MORE
Musician-Approved Mobile Gamer Controllers
Musician-Approved Mobile Gamer Controllers
The Backbone x Post Malone Controller is Arriving Soon
The Backbone x Post Malone controller has been created as a new collaboration between the brand and the musician as an aftermarket accessory perfect for supporting entertainment from anywhere. The... MORE
Comic Anniversary Controllers
Comic Anniversary Controllers
CRKD is Celebrating the 30th Anniversary of Hellboy with New Line
The Nitro Deck Hellboy Special Edition is a unique collaboration between CRKD and Dark Horse Comics, celebrating the 30th anniversary of the Hellboy franchise. This special edition Nitro Deck... MORE
Tea Brand-Inspired Controllers
Tea Brand-Inspired Controllers
The POPeART and Yorkshire Tea Launch a Set of Themed Controllers
POPeART is introducing a unique and festive offering for tea-drinking gamers—the Yorkshire Tea PS5 and Xbox Series S/X controllers. The limited edition controllers feature the iconic Yorkshire Tea... MORE
play_circle_filledCo-Branded Game Controllers
Co-Branded Game Controllers
Sony and Team Asobi Launched an 'Astro Bot' Edition Dualsense
The Astro Bot Limited Edition DualSense Wireless Controller, developed by Sony and Team Asobi, is designed to complement the upcoming Astro Bot game for the PlayStation 5. This controller features... MORE
Digital Console
Mainstream gaming consoles are doing away with disc drives in favor of downloads
Trend - Industry-leading gaming brands are releasing game consoles devoid of disc drives in favor of all-digital downloads. By foregoing the disc drive, brands can offer consoles at reduced prices, while game prices themselves can be lowered by not needing to mass-produce and distribute physical copies.

Insight - One of the largest reasons why a modern gamer may gravitate toward a console rather than a computer is due to convenience and simplicity. Game consoles are plug-and-play experiences that require no tinkering. Additionally, these consumers are drawn to the cost-effectiveness of consoles. Gaming brands are taking into account the priorities of convenience and cost-effectiveness and offering devices with lower prices and free of disc drives to provide savings and simplicity.
Workshop Question - How can we leverage the priorities of convenience and cost-effectiveness to enhance our offerings for customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Strikingly Minimalist Gaming Consoles
Strikingly Minimalist Gaming Consoles
The Microsoft Xbox Series S 1TB Carbon Black Arrives in Fall
The Microsoft Xbox Series S 1TB Carbon Black is a high-storage version of the gaming console ready to provide gamers with access to their favorite digital titles in a design-conscious way. The... MORE
play_circle_filledAnniversary-Celebrating Console Bundles
Anniversary-Celebrating Console Bundles
Sony Launched a PS5 Bundle with PS1-Inspired Designs
To commemorate the 30th anniversary of the PlayStation brand, Sony has introduced a special collection of PlayStation 5 products. This collection includes limited edition versions of the PS5 Pro and... MORE
Ergonomic Pro-Grade Game Systems
Ergonomic Pro-Grade Game Systems
The Asus ROG Ally X Has the AMD Ryzen Z1 Extreme Processor
The Asus ROG Ally X handheld gaming computer is a powerful piece of gear engineered with the needs of professional and passive players alike in mind to help them play from virtually anywhere. The... MORE
Slim Modular Consoles
Slim Modular Consoles
Sony's New PlayStation 5 is Thinner with a Detachable Disk Drive
Sony has announced a new version of its PlayStation 5 console that features a slimmer design and a removable disc drive. The new PS5 has the same internal hardware as the original model, but it has... MORE
play_circle_filledAll-Digital Consoles
All-Digital Consoles
Microsoft Announced the Digital Xbox Series X & S at the Xbox Games Showcase
During the annual Xbox Games Showcase, Microsoft revealed all-digital Xbox Series X and S consoles as discless models that support the needs of digital-first players. Xbox president Sarah Bond... MORE
Pet Pub
Bars and patios offer pet-friendly libations for inclusive drinking experiences
Trend - Many restaurants and pubs are now offering pet menus with specialized cocktails and non-alcoholic beverages for furry companions. These establishments allow individuals to include their pets in social outings, providing them with refreshing, safe treats while their owners enjoy their drinks.

Insight - Pet owners often feel guilty leaving their pets at home while they go out with friends or partake in relaxing activities away from h. In response, many restaurants are easing this dilemma by inviting pets along, even offering special meals and treats to keep them engaged while their owners relax. These establishments recognize that pet owners want the freedom to enjoy social outings without compromising on pet care, and are creating a space where both can have a memorable experience.
Workshop Question - How can your brand create inclusive experiences that cater to the emotional needs of its customers and their companions?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends