Create The 
Future

Trend - Brands in the beauty industry are releasing products with fully dissolvable packaging. Going beyond biodegradable or recyclable, these packages are fully sustainable, dissolving in minutes of the product being used. This shifts the perception of the beauty industry to be more eco-friendly.

Insight - Younger Gen Z consumers are more interested in self-care and cosmetics products than previous generations, with consumers across all genders consuming more cosmetics products than previous generations in the same age range. These consumers are growing up in a time when schools and NGOs are advocating the importance of immediate shifts toward sustainability. As such, brands in traditionally unsustainable industries are adopting new practices to better meet the needs of Gen Z consumers.